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Future Is About YOUth! Programs

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Future Is About YOUth! Programs

The segmented market that Divine America caters to are students and non-students between the ages of 11 and 23.  We specify kindergarten through twelfth grade (K-12) students and college students into our definition of our target audience in our marketing strategies.Market size and gr... Read More

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The segmented market that Divine America caters to are students and non-students between the ages of 11 and 23.  We specify kindergarten through twelfth grade (K-12) students and college students into our definition of our target audience in our marketing strategies.


Market size and growth rates (present): Social media use is widespread among teens. Fully 95 percent of all teens ages 12-17 are now online, and 80 percent of online teens are users of social media sites.  A new study finds that after being flat for five years, the amount of leisure time that Americans spent online grew 20% a year from 2008 to 2010.  Nearly 9 out of 10 adolescents and teens have an MP3 player or a compact disc player in their bedrooms.  The average adolescent is exposed to approximately 84 references to explicit substance use per day and 591 references per week, or 30,732 references per year. The average adolescent listening only to pop would be exposed to 5 references per day, whereas the average adolescent who listens only to rap music would be exposed to 251 references per day.  Adolescent exposure to music is accounting for an average of 16 hours each week.


Funds will be used to develop these specific programs, in partnership with InnerVision Records 501(c)(3):

Teaching Program (5-12th Grade)

Afterschool Program (6-12th  Grade)

Artist Boost Program (Adult Artists)


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Future Is About YOUth! Programs

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Future Is About YOUth! Programs

Justin Merow, on behalf of

Divine America

Divine America is an organization designed to invoke positive change within the current values of mainstream media by helping young people to find their voice and by supporting their development within the arts and through the educational system.

Justin Merow

Merow received his two undergraduate BS Degrees in Management and Marketing from Metro State University with intent to start a company that would identify with current struggles of youth in America and provide a guiding light for positive development.

Denver, Colorado

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