Can you describe your crowdfunding goal in 140 characters or less? Of course, you can mix it up with a picture and a hashtag or two!
Here is how to tweet your crowdfunding article or project:
Write 140 characters or less to describe your campaign.
Then, ad hashtags like:
With Twitter you will be able to reach an infinite amount of potential donors by contributing to in-the-minute conversations among millions of people from around the world. Twitter gives you this access.
Let’s discover some of the platform’s opportunities and develp a clear strategy of how to use Twitter to successfully crowdfund your project!
Be aware that the house-of-cards, stat-centered approach to social media can have detrimental retroactive effects. Following numerous accounts for the sake of gaining followers will dilute your social streams. Avoid dubious practices such as buying followers, which will discourage good content, a targeted audience, and most importantly, decrease ROI (Return On Investment).
Earn your stats the honest way, by posting great content and engaging your followers with topics that they are interested in. Take the high road. Be exclusive. Allow only good content on your home stream by following rich content sources that pertain to your field of interest.
How to Build Twitter Content
Many platforms are moving away from generic aggregation and moving towards specific, hand-picked content. Aggregated content is organized based on computer algorithms, thus it lacks the human touch that social media posts should retain when exchanging content. Curated content, on the other hand, provides specific content for your targeted audience.
Timing is Everything
Twitter is not a static platform. It is an in-the-minute platform where posts will get buried in no time at all. To guarantee a post gets optimum exposure, aim for peak times when a maximum number of users will be using Twitter. Peak times for many users include: 11am – 3pm and 5pm – 6pm. The earlier part of the day provides a window of free time during lunch breaks. Engage users during this time! Activity during the latter part of the day increases as people begin to leave work, so don’t forget to post at this time, too.
Twitter Crash Course
To further grasp the basics of using Twitter for your networking needs, take a look at Twitter in 30 Minutes, by Ian Lamont. In this book, you will learn how to optimize your social media performance using basic Twitter techniques. This text is a great ice-breaker for all newcomers to social media!
Twitter is one of the best avenues to facilitate a successful crowdfunding project. Remember these great tips for maximizing your Twitter success: target your audience; create and curate quality content; and, post at peak times. Now you are ready to begin using Twitter to promote your next crowdfunding project!
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About the Author: Staff Writer for UHelp.com