Time for Nonprofits to go back to forgotten Donors. Tough times mean tough measures. Now is the time that we have to fight twice as hard to stay alive. The glory days of welcoming in a booming entrepreneur and showering him with praise for his 6 figure gift are on hold. No one knows for exactly how long. So let’s roll up our sleeves and get to work.
Its time for nonprofits to open up the archives of past donors.
Its time for nonprofits to open up the archives of past donors. I know what you are going to say ”waste of the time these guys stopped giving years ago”.You have no choice but to lay it on hard for all previous donors. You have to sincerely apologize for missing their children’s weddings or any other important occasion.
Here is a hot tip from youhelp.com on how to reunite again.
Here is a hot tip from youhelp.com on how to reunite again. Go and find some old pictures of your old donors at one of your fundraising events. Scan the pictures and Post them on your organization’s Facebook page.
Next tag all the people in the pictures and comment in a positive fashion about each and every person in the picture
Next tag all the people in the pictures and comment in a positive fashion about each and every person in the picture. For example, let’s say that you had an honorary dinner with a few key donors and a famous celebrity. Post a picture of the event and share out on all your social media channels. The picture will make its rounds and suddenly people will be coming over to your ancient big donor with comments like ”Hey Mike I never knew you were honored together with Michael Jackson”!
You are looking to reignite old flames
You are looking to reignite old flames. Posting pictures of your past relationships creates a certain nostalgia. It is extremely heartwarming for a donor when he sees sincere appreciation for past gifts.
Facebook can also help you find old alumni or past volunteers
Because of the pandemic, you are likely to stumble upon donors that might be struggling financially.
Because of the pandemic, you are likely to stumble upon donors that might be struggling financially. Show concern and compassion for their situation. Do your best to fight off the short term thinking and concentrate on the long term relationship. Showing that you are sincere about your relationship will one day bring you much better fruits.
Click here for a link of a great article that will help nonprofits reunite with their lapsed donors.
If you are a nonprofit and would like a free consultation on how you can transition to online funding. Simply send us an email to firstname.lastname@example.org