The Third Circle of Success: The Global Community
The third circle is the final test for your crowdfunding project. If you have successfully rallied the first two circles of your crowdfunding campaign, then you will be in a great position to move forward in the big arena!
Crowdfunding the global community requires much more time, initiative, and strategy. You will be trying to reach supporters through all digital platforms. The secret to success in this final circle is personalizing your connection with online viewers by efficiently telling a moving story. Customize your posts, messages, and promotions to convey a passionate crowdfunding project.
How to Maximize the Third Circle
To master the third circle of crowdfunding success you need to strategize your methods for each digital platform. Much of your previous support and traction will now allow you to join new groups and forums. With the help of your friends, family, and community you have already financed part of your crowdfunding project and now you can inspire the global community to contribute to your cause.
You cannot enter this circle empty-handed, without followers. This circle is for the crowdfunding projects that have proved their popularity within their community.
Basic Crowdfunding Etiquette
Do not forget to demonstrate gratitude and humility toward all of your supporters. If someone shares your project with their friends, but does not specifically make a financial contribution, thank them for promoting your project and move forward. While the goal of crowdfunding is to finance your project, the crowdfunding process requires a lot of promotional support to advance toward more donors.
This social media platform is extremely important to post updates, news, and campaign information to your followers. More than any other social media platform, Twitter requires consistent maintenance and engagement. Twitter Techniques: Tweets, Retweets, Follow, Like, Share, Adding Media,
Facebook is a crowdfunding money-maker. Facebook allows you to place ads, boost posts, and network with specific groups.
Upload EMAIL Addresses to Your Social Media Platforms
On Facebook you will find the option for “Friend Requests” and “Find Friends” which will allow you to upload an email list. This will locate your friends and allow you to add them. Your friends will then get all your project updates to share with the global community. Follow these directions:
- Create an excel file of your email list
- Make the first line of the excel file “Email Address”
- Save it as a CSV file
- Log on to your Facebook account
- Click “Friend Requests” and then “Find Friends”
- On the right side where it says “Add Personal Contacts” click the icon to the far right and log in with whichever platform you prefer
- Then click “Find Friends”
- This will direct you to a page that tells you how to save your email list as a CSV. You have already done this, so scroll down and upload your list.
- Select your contacts and click “Add Friends”
- Then, “Send invites” (This is optional)
You will also find options to send your posts to a wider audience, for a fee. On Facebook, it’s called “boosting” a post.
Be bold and brazen! Send a press release to local newspapers and TV stations about your efforts in crowdfunding. Your story might pique the interest of a reporter or editor. With a news story about your project in the media, you could see your campaign blow up.
Now that you’ve contacted your closest friends and family, all contacts, and reached out to the public at large, you’ve completed the circles of success. Remember to continually post your project and keep yourself (and your campaign) in the minds of others. Talk about it with your friends and family, regularly. Make sure they know how important it is to you. And talk about it with people you meet. You never know when you will spark someone’s interest.
About the Author: Staff Writer writes for UHelp.com.