Crowdfunding on social media: How to cut through the noise and stand out!

As a crowdfunding coach for YouHelp.com, one of the main topics I discuss with my clients is how to cut through the noise. There are over 800 million posts on social media every day, and the only way someone is going to view your crowdfunding campaign is by cutting through the noise.

Since we were in Kindergarten, our teachers Have Taught Usto fit into a cookie-cutter system.

With millions of students in thousands of schools, our educational system can only function in this type of environment. And so, as children we were consistently admonished for any and all wild or unusual behavior. We became well trained, and over the years, we learned to fit in.

Fear of being humiliated by our peers for trying to express ourselves the way we want caused a mental block for most of us when it comes to advertising our initiatives.

When it comes to your marketing your Crowdfunding campaign on social media, be prepared to go places you haven’t gone in maybe forever.

For a successful campaign on social media, you must feel so connected to your cause that you are willing to take the risk of embarrassment and humiliation from those that are jealous of you.

I remember years ago my uncle Bob said to me ”Yitz, be careful in life. If you stick your head above the crowd, you will get your head chopped off.”

It took me years to understand what he meant: that no matter what you accomplish in life, don’t lift your head above anyone else out of ego. Instead, continue to see yourself as just another face in the crowd.

However, the only way you can be seen is to do something more creative than others.

I want to be clear I am against any type of unhealthy or life-threatening ideas just to stand out! That is not what I mean. I mean expressing yourself in a healthy way that shows your individuality and the importance of your campaign. Do something else — something different! Something smarter. Use your creativity to stand out on social media.

So, how DO you stand out?

Just like there are no two identical snowflakes, there are no two identical people. Each person has his or her personal profile, with his or her personal experiences. Those life experiences are what led you to decide to launch your nonprofit’s crowdfunding campaign on YouHelp.com. By sharing what you’ve learned on your journey through life, you become more authentic. And this authenticity is exactly what your social media audience wants.

to cut through the noise — and share your quest with others –you must find your voice!

As a crowdfunding coach, I work with campaign leaders to help them find their voice. This is the voice that’s you’ve toned down over the years for the sake of uniformity and to spare yourself possible humiliation.

Once we find your voice, we can choose which social media platforms are the best for your campaign.

For some, it might mean creating personal videos and uploading them to your YouTube channel. For others, it could be creating a weekly podcast. But once you have found your voice and you are ready to sing your song, I assure you that the crowd will quiet itself in order to hear you.

Ready to take your next crowdfunding campaign to a new, authentic level? Set up a coaching session with YouHelp by emailingl support@youhelp.com

Nonprofits: who moved our cheese?

Nonprofits: who moved our cheese? Old fundraising methods just arent working these days. Many nonprofits are complaining that they are having such a hard time raising money during this pandemic. I very much agree that the donation amounts have considerably dropped, however, there is a silver lining. Nonprofits are starting to understand the increased potential online fundraising has. Youhelp.com has some encouraging data to help your online fundraising.

According to website techcrunch.com, certain demographics have shown a huge increase in usage. Facebook and Instagram usage during the pandemic has increased by 37 percent. Whatsapp messaging has increased by 40 percent.

Facebook recently shared this eye-popping fresh data

Facebook recently shared this eye-popping fresh data. Total messaging on its platform was up by more than 50% over last month. This would include Facebook Messenger, Instagram, and WhatsApp combined. It also claimed that time across all apps since the crisis had grown 70%, as well, and time in group calls (three or more participants) was up by more than 1,000% during the last month.

According to the website, drift.com first time installations of Zooms mobile app increased by 728 percent.

According to the website, drift.com first time installations of Zoom`s mobile app increased by 728 percent. Zoom also said that it now hosts 81900 firms with more than 10 people.

So we can either sit back and wait until things go back to the way they once were, or we can wipe our tears away and start transitioning into the future. Youhelp.com`s mission is to help nonprofits with this transition. We see a tremendous opportunity for nonprofits to specifically view this time as a springboard for growth. However your nonprofit will need to come to grips with welcoming in change.

For many nonprofits, until now social media was just a bunch of noise in the background

For many nonprofits, until now social media was just a bunch of noise in the background. Throw some cute pictures up and have a secretary find some friends when she is bored. Well, my friends its time to wake up and smell the coffee! Because if you guys don’t hurry up quickly there will be no coffee to smell!

I am sure many of you read the book ”who moved my cheese” by Spencer Johnson

I am sure many of you read the book ”who moved my cheese” by Spencer Johnson.In a very brief summary for those that have not. Two mice were playing and having a field day each day eating delicious cheese. Until one day they finished the cheese. They waited around but no new cheese. Both mice were starving!

One decided to move on and find cheese somewhere else.

One decided to move on and find cheese somewhere else. One said the same way there was cheese here for so many years the cheese will come back. To make a short story even shorter. The one that went looking finally found a much bigger cheese than ever before. While the other mouse stayed where he was until he almost died of hunger. Eventually, the two mice met up once again but under many different conditions. One mouse was stronger and healthier than ever before and the other one needed medical attention.

This pandemic has definitely moved our cheese

rat eating cheese, keeps it in his paws

This pandemic has moved our cheese. One thing for certain is the cheese is now in online fundraising. Now there are a lot of crowdfunding platforms to choose from. The biggest ones are Gofundme.com and kickstarter.com. However, you have to ask yourself will a site as big as gofundme.com see me? Will gofundme.com appreciate my business? Will gofundme.com help my nonprofit transition to new online income?

Great fundraising platforms such as youhelp.com can assist you and will appreciate your business

Great fundraising platforms such as youhelp.com can assist you and will appreciate your business. Youhelp.com will also be more than happy to mentor your organization into the new social media world full of fresh and healthy yummy cheese.

Don’t procrastinate any longer since the quicker you transition to online fundraising the quicker you can grow again.


So go ahead and shoot me over an email and share your troubles with me!

So go ahead and shoot me over an email and share your troubles with me! We are hear to listen be empathetic to your situation and get you back on the right track again.

Our email address is support@youhelp.com. Waiting to hear from you, my nonprofit friends!