As a YouHelp.com crowdfunding coach, I am asked this question many times by my campaign leaders. For us to explore this issue, is there a perfect time for a crowdfunding campaign, I would like to go a bit deeper into the general fundamentals of what we call good timing.
Is good timing pure luck or is there some type of science that one can actually figure out and plot the timing to their advantage? Perhaps the answer is that most probably it’s a mixture of both luck and preparation.
In the 2006 Action-Packed Movie 300, Gerald Butler Plays Leonidas, King of Sparta.
Really a great flick if you haven’t seen it yet. I suggest you catch it on Netflix.com. There is one scene that stands out in my mind that best describes perfect timing. In the film, Leonidas holds his men back while being attacked by a thunderstorm of oncoming shooting arrows.
I remember sitting in shock not understanding why he is leading his army in this seemingly careless way. A few more seconds go by and he continues to hold them saying, ”wait, wait not yet,” and then as the enemy gets too close to retreat he stands up and screams, ”ATTACK,” unleashing a massive counterattack to the likes they have never experienced before.
The truth of the matter is a crowdfunding leader can learn a lot from this story. The first aspect is the element of preparation. Like any project the more preparation the better. The elements that go into proper preparation are the following:
Building a Well-Trained, Highly Functioning Fundraising Team.
This team should be dedicated, properly educated in raising money online, and have the drive to surpass your campaign goals. They have to engage heavily with their online friends and show interest in other people’s online projects. They must built up an online friendship by liking, commenting with positive thoughts, and sharing other friend’s ideas and campaigns.
The Second Element Is to Have Proper Management in Place to Make Sure the Campaign Is Going More or Less as Planned.
Management will have to make sure they have whatever the team needs in order to reach their goals. The crowdfunding manager must be held accountable for the team members reaching their goals.
Finally, You Have a Capable Social Media Team in Place. Your Social Media Team Has to Know How to Create and Evaluate Exciting Social Media Posts.
Knowledge of how to differentiate between LinkedIn, Facebook, and Twitter audiences will be crucial. They need to know how to build up an exciting social media environment that articulates the crystal clear message of the importance of your nonprofit. Experience with promoting why and how online donations directly impact them and how they enable them to do more good are advantageous.
Once All This Preparation Is in Place the Campaign Leader Has to Wait for the Wave.
Just like surfers wait for the right wave to surf, the same theory applies to crowdfunding. Watch the news cycles and wait for the perfect timing. When a story hits the news outlets that are taking your community for an emotional ride, use that flow of energy as a source to launch your nonprofit along with it.
Look for Ways to Post on Your Facebook Page Content That Links Your Organization to the Viral News Story in a Positive Way!
Try to think of something out of the box that you can use as a hook onto this free forward motion.
One other important time that is usually important to consider as well as during the holidays. It is a known fact that giving comes from the emotion of love. When love is in the air then so is giving.
As a Campaign Leader, Another Way to Catch a Wave Is Waiting for the Wave of Optimism.
Try to become sensitive to the general economic thermostat in your community. Having your finger on the economic pulse will help you navigate your campaign into the most optimistic social regions. For example, if real estate is starting to boom in your neighborhood, focus on anyone that works in that industry. This will include real estate agents, mortgage banks, and home developers. When things are flowing, make sure they are flowing in your charity’s direction!
To learn more on how your charity can benefit from social media marketing and crowdfunding shoot me an email at email@example.com. The subject line should be To The Attention of Coach Yitz.