Peer-to-Peer Crowdfunding

Peer-to-peer crowdfunding campaigns typically follow this structure:

  1. A nonprofit sets a goal, determines a timeline and plans a peer-to-peer crowdfunding event.
  2. The nonprofit reaches out to loyal supporters and asks them if they are willing to participate in the fundraiser.
  3. If supporters are willing to participate, they then set up their team member profile. These individual pages link up to the nonprofit’s main peer-to-peer crowdfunding page.
  4. Individuals reach out to their networks such as business associates, friends, and family to ask for donations on the nonprofit’s behalf.
  5. Supporters’ friends and family members make donations via the individual’s peer-to-peer crowdfunding page.
  6. The nonprofit collects the donations, acknowledges and sends thanks to the supporters and donors.
Influencers Accelorate Crowdfunding For Nonprofits
Influencers Accelerate Crowdfunding For Nonprofits

This peer-to-peer fundraising page is linked to the nonprofit’s primary fundraising page.

This peer-to-peer campaign follows a few best practices that we are a huge fan of:

  1. They include several images: Both the nonprofit’s main page and the individual’s campaign page have images and videos that allow supporters to see exactly what their donations are going toward.
  2. They describe what the contributions will help accomplish: Each page highlights the need for homes and volunteer time. Both pages have giving tiers that describe what a donation amount will be able to buy. For example, $300 will buy a bed, while $600 will buy a handicapped restroom.
  3. Each description is detailed: A good peer-to-peer campaign description is the key to encouraging people to donate to your cause. Without it, people won’t know why you’re raising money! This campaign has listed out the reasons for fundraising and lets people know why renovating homes for the disabled is important.

Takeaway: Peer-to-peer fundraising is a type of online fundraising that enables your nonprofit to raise more money and acquire more donors. As your supporters reach out to their networks, your nonprofit can introduce more people to your cause and mission.

Each of the team members can share the campaign on their and pages

For more information on how you can create a Peer Peer, crowdfunding campaign sends an email to