Nonprofits: who moved our cheese? Old fundraising methods just arent working these days. Many nonprofits are complaining that they are having such a hard time raising money during this pandemic. I very much agree that the donation amounts have considerably dropped, however, there is a silver lining. Nonprofits are starting to understand the increased potential online fundraising has. Youhelp.com has some encouraging data to help your online fundraising.
According to website techcrunch.com, certain demographics have shown a huge increase in usage. Facebook and Instagram usage during the pandemic has increased by 37 percent. Whatsapp messaging has increased by 40 percent.
Facebook recently shared this eye-popping fresh data
Facebook recently shared this eye-popping fresh data. Total messaging on its platform was up by more than 50% over last month. This would include Facebook Messenger, Instagram, and WhatsApp combined. It also claimed that time across all apps since the crisis had grown 70%, as well, and time in group calls (three or more participants) was up by more than 1,000% during the last month.
According to the website, drift.com first time installations of Zooms mobile app increased by 728 percent.
So we can either sit back and wait until things go back to the way they once were, or we can wipe our tears away and start transitioning into the future. Youhelp.com`s mission is to help nonprofits with this transition. We see a tremendous opportunity for nonprofits to specifically view this time as a springboard for growth. However your nonprofit will need to come to grips with welcoming in change.
For many nonprofits, until now social media was just a bunch of noise in the background
For many nonprofits, until now social media was just a bunch of noise in the background. Throw some cute pictures up and have a secretary find some friends when she is bored. Well, my friends its time to wake up and smell the coffee! Because if you guys don’t hurry up quickly there will be no coffee to smell!
I am sure many of you read the book ”who moved my cheese” by Spencer Johnson
I am sure many of you read the book ”who moved my cheese” by Spencer Johnson.In a very brief summary for those that have not. Two mice were playing and having a field day each day eating delicious cheese. Until one day they finished the cheese. They waited around but no new cheese. Both mice were starving!
One decided to move on and find cheese somewhere else.
One decided to move on and find cheese somewhere else. One said the same way there was cheese here for so many years the cheese will come back. To make a short story even shorter. The one that went looking finally found a much bigger cheese than ever before. While the other mouse stayed where he was until he almost died of hunger. Eventually, the two mice met up once again but under many different conditions. One mouse was stronger and healthier than ever before and the other one needed medical attention.
This pandemic has definitely moved our cheese
This pandemic has moved our cheese. One thing for certain is the cheese is now in online fundraising. Now there are a lot of crowdfunding platforms to choose from. The biggest ones are Gofundme.com and kickstarter.com. However, you have to ask yourself will a site as big as gofundme.com see me? Will gofundme.com appreciate my business? Will gofundme.com help my nonprofit transition to new online income?
Great fundraising platforms such as youhelp.com can assist you and will appreciate your business
Great fundraising platforms such as youhelp.com can assist you and will appreciate your business. Youhelp.com will also be more than happy to mentor your organization into the new social media world full of fresh and healthy yummy cheese.
Don’t procrastinate any longer since the quicker you transition to online fundraising the quicker you can grow again.
So go ahead and shoot me over an email and share your troubles with me!
So go ahead and shoot me over an email and share your troubles with me! We are hear to listen be empathetic to your situation and get you back on the right track again.
Our email address is firstname.lastname@example.org. Waiting to hear from you, my nonprofit friends!