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It’s no secret that stories grab our attention. Just take a look at all of our Netflix and Amazon Kindle subscriptions. We can’t get enough of stories. Whether fiction or fact, the story is what keeps us interested. So, what makes these stories so irresistible? And most importantly, if you are a nonprofit, how can storytelling impact your fundraising?
The Power of Storytelling in Fundraising
One of the reasons people get so hooked on a story is because they can relate to the hero and or the victim of the story. We see some of ourselves in these characters. For this reason, storytelling can be a powerful tool for creating interest in your nonprofit and its work. The story behind your organization is what turns strangers into donors. When you share your story on social media or a crowdfunding website, your donors will feel more connected to your nonprofit.
The story behind your organization is what turns strangers into donors.
Our most successful nonprofit fundraising campaigns on YouHelp.com tell their own powerful story. For instance, the campaign for WithAngels.org shares the story of a mother who started a nonprofit after the tragic death of her son to help other children
When creating your fundraiser, it’s important to remember to have a specific story that will help potential new donors feel a connection to your organization’s cause. For instance, if your nonprofit helps the unhoused transition into permanent housing, you may want to explain why you formed the organization. Do you have a personal experience of being unhoused? Or is there a memorable story of a client your nonprofit served?
People also like to see injustice corrected and wrongs made right. Was there an element of your story or your client’s story that people would feel was unjust or unfair? If so, including this, will motivate people to want to help. Overall, anything that helps put a face to your nonprofit, will help your fundraising efforts. Donors want to know who they will help with their contribution. So make sure you tell that story.
- Maintain readability and relatability for your target audience. You want to make sure your story is clear, and that the language and style reflect the tone of your audience.
- Make sure your story stays on topic. If it wanders in too many directions you risk alienating or confusing readers and potential donors.
- Include a call to action. That could be as simple as following you on social media, signing up for your newsletter, or asking outright for a donation.
As you can see, storytelling can play a major role in nonprofit fundraising. And we can’t wait for you to share your story!