In our own effort to increase social media traffic for GrantWatch, UHelp and our four other websites, we learned a few things that we are willing to share. We hope you will join the conversation and add to our article.
Here are a few tips that will help you along the way to gain more followers and, ultimately, more contributors.
Post Your Content More Than Once.
The more your content circulates a variety of social media channels, the more people will see your content. We follow a sharing schedule that ensures our content reaches as many viewers as possible.
Kissmetrics advices creating a schedule that includes multiple posting times for sharing content:
- On publish – Social message sent when blog post goes live
- Same day – Initial social messages trickle out to your accounts over the next 2-3 hours
- Next day – Messages are shared again on the appropriate social channels
- Next week – Another series of messages are pre-scheduled and sent the following week
- Next month – Even more social messages are pre-scheduled for the following month
- Next _____ – Optionally, additional messages can be scheduled for the three-month mark or beyond
GrantWatch has multiple website divisions and each website has a blog. Because we share content on at least one of the blogs on a daily basis, our social media channels are constantly full of new articles and information. To avoid spamming our content feeds, we focus more on where we share our content.
GrantWatch and its subsequent divisions are currently active on Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, StumbleUpon, Reddit and YouTube. Additionally, we have a newsletter that is sent out to our website subscribers every week.
We publish our content every Friday of the week and upload the content to the newsletter for our subscribers. We then create a promotion schedule for the following week. This schedule dictates what article/content should be shared for each day of the week. Each day, we share the specified content on each of our social media channels for each of our websites to maximize views.
Share Your Posts with Targeted Audiences.
Use Twitter lists, Google+ Communities, Facebook Groups and LinkedIn Groups to reach the online audience most likely to engage and support your cause. Share your posts with custom headlines that will grab the attention of your readers.
- If your post includes tips and tactics that help nonprofits accomplish their goals, be sure to share it with nonprofit communities and groups that will value your content and re-post it to their networks, such as on GrantNews.com.
- Do you have a crowdfunding success story? Give the gift of information to Google+ Communities, Facebook Groups and LinkedIn Groups that focus on fundraising.
- By helping others succeed in their fundraising efforts, you will establish yourself as a trusted news source with online communities that will continue to engage in your material.
- Targeted communities like the Nonprofit Connection Group on Facebook, Crowdfunding on Google+, Small Business Marketing and Social Media for Nonprofit Organizations on LinkedIn are exceptional resources for interacting with industry-specific thought leaders and decision makers.
Monitor Your Results.
Every social media channel is different, as is every profile. This means that one method you implement for Facebook might not work for Twitter. Use Facebook Insights, Twitter Analytics, etc. to monitor the results of your posts and make suitable changes to your publishing schedule when necessary. Kissmetrics advises keeping an eye out for the following things:
- A decrease or an increase in post activity. As you adjust your schedule, notice if there is an increase or decrease in post activity? More clicks? More retweets? More shares? Sometimes, this is a gut-level check, and other times you might want to dip into your Bit.ly stats or utilize custom Google Analytics tags to make sure you are right.
- Negative feedback from your audience. Although it is rare, some users may notice your increased activity and comment on it. Take this to heart, but don’t let one complaint spoil a good thing. Use metrics to verify whether your schedule is too aggressive or misguided.
- A slowly fading interest in your content. I think the biggest threat to a social feed that has become “too busy” is a natural tendency of followers to simply ignore the content. Watch your click throughs to make sure this doesn’t happen to you.
An engaged digital audience can propel your crowdfunding campaign, start-up business, nonprofit, etc. to success. If you need assistance in navigating the social media world to gain funding, start a project on UHelp and a crowdfunding mentor will help you through the process.
About the Author: Staff Writer for UHelp.com