As a crowdfunding coach for YouHelp.com, one of the main topics I discuss with my clients is how to cut through the noise. There are over 800 million posts on social media every day, and the only way someone is going to view your crowdfunding campaign is by cutting through the noise.
Since we were in Kindergarten, our teachers Have Taught Usto fit into a cookie-cutter system.
With millions of students in thousands of schools, our educational system can only function in this type of environment. And so, as children we were consistently admonished for any and all wild or unusual behavior. We became well trained, and over the years, we learned to fit in.
Fear of being humiliated by our peers for trying to express ourselves the way we want caused a mental block for most of us when it comes to advertising our initiatives.
When it comes to your marketing your Crowdfunding campaign on social media, be prepared to go places you haven’t gone in maybe forever.
For a successful campaign on social media, you must feel so connected to your cause that you are willing to take the risk of embarrassment and humiliation from those that are jealous of you.
I remember years ago my uncle Bob said to me ”Yitz, be careful in life. If you stick your head above the crowd, you will get your head chopped off.”
It took me years to understand what he meant: that no matter what you accomplish in life, don’t lift your head above anyone else out of ego. Instead, continue to see yourself as just another face in the crowd.
However, the only way you can be seen is to do something more creative than others.
I want to be clear I am against any type of unhealthy or life-threatening ideas just to stand out! That is not what I mean. I mean expressing yourself in a healthy way that shows your individuality and the importance of your campaign. Do something else — something different! Something smarter. Use your creativity to stand out on social media.
So, how DO you stand out?
Just like there are no two identical snowflakes, there are no two identical people. Each person has his or her personal profile, with his or her personal experiences. Those life experiences are what led you to decide to launch your nonprofit’s crowdfunding campaign on YouHelp.com. By sharing what you’ve learned on your journey through life, you become more authentic. And this authenticity is exactly what your social media audience wants.
to cut through the noise — and share your quest with others –you must find your voice!
As a crowdfunding coach, I work with campaign leaders to help them find their voice. This is the voice that’s you’ve toned down over the years for the sake of uniformity and to spare yourself possible humiliation.
Once we find your voice, we can choose which social media platforms are the best for your campaign.
For some, it might mean creating personal videos and uploading them to your YouTube channel. For others, it could be creating a weekly podcast. But once you have found your voice and you are ready to sing your song, I assure you that the crowd will quiet itself in order to hear you.
Ready to take your next crowdfunding campaign to a new, authentic level? Set up a coaching session with YouHelp by emailingl firstname.lastname@example.org