How to fall in love with asking for donations

There is only one thing between you and reaching your fundraising goal. Asking someone to donate! Asking for donations is the single most important ingredient needed for fundraising success.

Please let me share with you a short story that illustrates this point. When I was newly married, I worked for a short period of time for my father-in-law. He had designed and developed a new cup dispenser and would sell his product to the local stores. And later he distributed the product to the bigger water company vendors.

One of my jobs was to drive around with him in his truck and deliver orders to the local paper goods stores. As a people person, I enjoyed that part of the job much more than the tedious job of packing up and labeling the boxes!

So we would drive around from area to area dropping off cases of cup dispensers, writing up invoices and collecting payments for the last purchase orders.

The process was the same, more or less, for each delivery. See what size, color, and amount for the order and carry it to the store, and then write up an invoice and ask for a check.

Towards the end of one workday, we arrive at one of the stores. I am all set to do my routine when my father-in-law stops me and says, this customer gets a 20% discount. By this time, I’d been doing this with him for the entire summer and never ever did I hear of a discount.

So now I’m a little excited, perhaps to hear a story of a childhood friend or relative that I have yet to meet who gets the discount. Or maybe it will be a story of a young widow running a business to support a large family. Maybe even a juicy story involving the mafia.

So I turn to him and ask him, why a discount? He continues to write out the invoice using a Bic pen and one of those small solar panel calculators, and says matter-of-factly, ”Because he asked for a discount.” For the next half hour, I was alone with my thoughts. I’d been driving around all day delivering merchandise. The only difference between the last store and all of the others was that the owner simply asked for a discount.

We have to ask ourselves, why is it difficult for us to ask for help?

Why are some people more comfortable asking for help than others?

As a crowdfunding coach, I spend most of my time trying to peel away the emotional baggage associated with reaching out for donations. So many charity founders are much more comfortable with writing grant requests, since they doesn’t involve having to ask someone else for help.

Studies show that one of the main reasons people don’t ask for donations is because they are afraid of rejection.

Let’s face it. It’s much easier emotionally to handle a “no thank you” letter from a nonprofit foundation than to have a friend or family member reject your request.

The next time someone says no to you when you ask for a donation, try this response:

“I’ve known you for a long time and I know how much of a good person you are and how much you enjoy giving. I really want to share this opportunity with you. Would you mind if I follow up with you again in a few weeks?”

If you believe in your mission enough that you are willing to dedicate so much time and effort to help this cause, wouldn’t you want your friends and family to experience the same satisfaction as you are receiving?

If you bought a new pair of shoes and they were super comfortable, wouldn’t you share the news of this great new product with everyone around you?

View your nonprofit as an opportunity to create a positive impact on both the lives of the needy ones and the donors! And share that opportunity with everyone around you.

Now here some important questions to ask yourself if you are having difficulty asking others for donations:

What would it take for you to donate to your cause if you were asked by someone else?

What would it take from the organization for you to increase your donation amount?
Would you consider committing to a recurring donation?
What is the best setting for them to approach you at work or at home?

When you are satisfied with the answers to these questions, you will be ready to use them in your crowdfunding campaign.

I would love to hear more about your nonprofit and how together we can grow your income and productivity. Feel free to send me an email to

Crowdfunding Success Depends on Great Storytelling

Crowdfunding success depends on great storytelling. And everyone has at least one story to tell. Were you ever hanging out with a bunch of friends and said, ”Hey guys, you gotta hear this great story”? That line will always catch everyone’s attention! Let me share with you a short story about the importance of storytelling.

A few years ago my wife and I were organizing a holiday event in Cyprus. There was a tremendous amount of logistics with the hotel, food, and transportation, and tons of other small details. It was a really difficult project as it was almost impossible to please everyone.

In the middle of the event, we get a call that the key speaker for that night cant make it. Now we have 30 minutes to somehow fill his show before dinner or else the guests are going to shoot me! Knowing that the news of no scheduled entertainment will trigger the guests into fits, my wife persuades me to go up to the stage and entertain the guests.

I knew she was right and that it was the only option, but my brain completely froze on me.

I looked at my wife with desperation, and she whispered into my ear: “Just tell them a story and make it as good of a story as possible.”

With my adrenalin running high and the inner panic button ready to go off, it suddenly hit me. I remembered a fantastic story my hilarious friend Joe told me a little while back, and I told it to the audience with as much fanfare as possible.

The guests were really into the suspense and the humor of the story! And thank God they were more than satisfied with the entertainment. For the rest of the night, I kept getting pats on my back from all the guests on what a great story I entertained them with.

At the end of the day, people connect with people.

The two main factors that people look for in nonprofit storytelling are authenticity and vulnerability. It’s this process of putting it all out there is what builds trust and bonding between donors and organizations.

YouHelp Authenticity
People have a natural desire to connect to something bigger than themselves.

People are looking for that special project that resonates with them, because it connects with something personal that they went through. A highly effective crowdfunding story reaches out and grabs a person by the heartstrings and says, this is the opportunity that you were looking for.

Before you set out to crowdfund, you must ask yourself the following questions.

Am I comfortable with telling my story? How vulnerable am I willing to be in order to connect with others? Do I deeply believe in the positive impact of what I would like to create? How good am I at sharing my past achievements with others? These are the questions to ask yourself before you start to crowdfund.

Every nonprofit has a story to tell.

Just as every person has their own story, so do nonprofits. The story behind the founding father. The story behind the drive and ambition of self-sacrifice to help others who are less fortunate. Your story is your key to your fundraising treasure chest.

When you tell your story with authenticity, it allows your donors to relate to you and want to form a relationship with you. That’s why crowdfunding success depends on great storytelling!

And if you think you can use some help with any of the above issues, then a crowdfunding coach just might be what you are looking for. Once your story is ready to be shared, we will work together with sharing your story on social media channels like Facebook and Twitter.

To schedule a meeting with a crowdfunding coach to see if your ready to crowdfund with a coach send an email to