Nonprofits: who moved our cheese?

Nonprofits: who moved our cheese? Old fundraising methods just arent working these days. Many nonprofits are complaining that they are having such a hard time raising money during this pandemic. I very much agree that the donation amounts have considerably dropped, however, there is a silver lining. Nonprofits are starting to understand the increased potential online fundraising has. Youhelp.com has some encouraging data to help your online fundraising.

According to website techcrunch.com, certain demographics have shown a huge increase in usage. Facebook and Instagram usage during the pandemic has increased by 37 percent. Whatsapp messaging has increased by 40 percent.

Facebook recently shared this eye-popping fresh data

Facebook recently shared this eye-popping fresh data. Total messaging on its platform was up by more than 50% over last month. This would include Facebook Messenger, Instagram, and WhatsApp combined. It also claimed that time across all apps since the crisis had grown 70%, as well, and time in group calls (three or more participants) was up by more than 1,000% during the last month.

According to the website, drift.com first time installations of Zooms mobile app increased by 728 percent.

According to the website, drift.com first time installations of Zoom`s mobile app increased by 728 percent. Zoom also said that it now hosts 81900 firms with more than 10 people.

So we can either sit back and wait until things go back to the way they once were, or we can wipe our tears away and start transitioning into the future. Youhelp.com`s mission is to help nonprofits with this transition. We see a tremendous opportunity for nonprofits to specifically view this time as a springboard for growth. However your nonprofit will need to come to grips with welcoming in change.

For many nonprofits, until now social media was just a bunch of noise in the background

For many nonprofits, until now social media was just a bunch of noise in the background. Throw some cute pictures up and have a secretary find some friends when she is bored. Well, my friends its time to wake up and smell the coffee! Because if you guys don’t hurry up quickly there will be no coffee to smell!

I am sure many of you read the book ”who moved my cheese” by Spencer Johnson

I am sure many of you read the book ”who moved my cheese” by Spencer Johnson.In a very brief summary for those that have not. Two mice were playing and having a field day each day eating delicious cheese. Until one day they finished the cheese. They waited around but no new cheese. Both mice were starving!

One decided to move on and find cheese somewhere else.

One decided to move on and find cheese somewhere else. One said the same way there was cheese here for so many years the cheese will come back. To make a short story even shorter. The one that went looking finally found a much bigger cheese than ever before. While the other mouse stayed where he was until he almost died of hunger. Eventually, the two mice met up once again but under many different conditions. One mouse was stronger and healthier than ever before and the other one needed medical attention.

This pandemic has definitely moved our cheese

rat eating cheese, keeps it in his paws

This pandemic has moved our cheese. One thing for certain is the cheese is now in online fundraising. Now there are a lot of crowdfunding platforms to choose from. The biggest ones are Gofundme.com and kickstarter.com. However, you have to ask yourself will a site as big as gofundme.com see me? Will gofundme.com appreciate my business? Will gofundme.com help my nonprofit transition to new online income?

Great fundraising platforms such as youhelp.com can assist you and will appreciate your business

Great fundraising platforms such as youhelp.com can assist you and will appreciate your business. Youhelp.com will also be more than happy to mentor your organization into the new social media world full of fresh and healthy yummy cheese.

Don’t procrastinate any longer since the quicker you transition to online fundraising the quicker you can grow again.


So go ahead and shoot me over an email and share your troubles with me!

So go ahead and shoot me over an email and share your troubles with me! We are hear to listen be empathetic to your situation and get you back on the right track again.

Our email address is support@youhelp.com. Waiting to hear from you, my nonprofit friends!

Major Donor Relations Dilemma

Hi, this is Isaac and I work as a crowdfunding coach at youhelp.com.I really enjoy my work because I am able to assist so many wonderful people to raise money for so many important causes. Lately, I have been even more impressed at how courageous these leaders are for being able to have such resilience during such difficult times. Donor relations can be very tricky at these uncertain times.

Recently one of our Nonprofits that we mentor crowdfunding for came to us with a major dilemma. Over the last six months, donations have fallen to below half of our annual income. We have had to cut down paid staff in half and even are contemplating relocating to a less expensive location. We have had hard times in the past and somehow we have always found a way to get through it.

This year is different you see, we just found out that our wealthiest philanthropist Charles who single-handedly carried a heavy burden of the annual budget on his shoulders has just filed for bankruptcy due to COVID 19. Over the years Charles has really become a friend and a partner of the organization. Our issue is that as a way to say Thank you to Charles each year our organization spends a lot of time and effort in hosting his massive Birthday Party that he truly deserves.

His birthday is literally around the corner. Charles has already mentioned to us several times not even to think about a party this year. As difficult things have been for us he must be dealing with so much pain and anxiety. It is so important for him to understand that his friendship means much more than his donor relationship.
What do we do this year with Charles’s annual Birthday Party?

Which option is best for Donor Relations?

Option A.

Postpone the very much needed crowdfunding project with youhelp.com and focus on the birthday party.

Option B.
Explain to Charles how much he is important to us however this year we need to be fully focused on our crowdfunding campaign in order for us to keep the lights on.

Option C.

Make Charles the head of the crowdfunding campaign. Convincing him to be a leader again will be the biggest Birthday gift we can give him and when we reach our goal the birthday celebration will be one that he will never forget!

Please comment and let me know what you think should be done.