Crowdfunding Success Depends on Great Storytelling

Crowdfunding success depends on great storytelling. And everyone has at least one story to tell. Were you ever hanging out with a bunch of friends and said, ”Hey guys, you gotta hear this great story”? That line will always catch everyone’s attention! Let me share with you a short story about the importance of storytelling.

A few years ago my wife and I were organizing a holiday event in Cyprus. There was a tremendous amount of logistics with the hotel, food, and transportation, and tons of other small details. It was a really difficult project as it was almost impossible to please everyone.

In the middle of the event, we get a call that the key speaker for that night cant make it. Now we have 30 minutes to somehow fill his show before dinner or else the guests are going to shoot me! Knowing that the news of no scheduled entertainment will trigger the guests into fits, my wife persuades me to go up to the stage and entertain the guests.

I knew she was right and that it was the only option, but my brain completely froze on me.

I looked at my wife with desperation, and she whispered into my ear: “Just tell them a story and make it as good of a story as possible.”

With my adrenalin running high and the inner panic button ready to go off, it suddenly hit me. I remembered a fantastic story my hilarious friend Joe told me a little while back, and I told it to the audience with as much fanfare as possible.

The guests were really into the suspense and the humor of the story! And thank God they were more than satisfied with the entertainment. For the rest of the night, I kept getting pats on my back from all the guests on what a great story I entertained them with.

At the end of the day, people connect with people.

The two main factors that people look for in nonprofit storytelling are authenticity and vulnerability. It’s this process of putting it all out there is what builds trust and bonding between donors and organizations.

YouHelp Authenticity
People have a natural desire to connect to something bigger than themselves.

People are looking for that special project that resonates with them, because it connects with something personal that they went through. A highly effective crowdfunding story reaches out and grabs a person by the heartstrings and says, this is the opportunity that you were looking for.

Before you set out to crowdfund, you must ask yourself the following questions.

Am I comfortable with telling my story? How vulnerable am I willing to be in order to connect with others? Do I deeply believe in the positive impact of what I would like to create? How good am I at sharing my past achievements with others? These are the questions to ask yourself before you start to crowdfund.

Every nonprofit has a story to tell.

Just as every person has their own story, so do nonprofits. The story behind the founding father. The story behind the drive and ambition of self-sacrifice to help others who are less fortunate. Your story is your key to your fundraising treasure chest.

When you tell your story with authenticity, it allows your donors to relate to you and want to form a relationship with you. That’s why crowdfunding success depends on great storytelling!

And if you think you can use some help with any of the above issues, then a crowdfunding coach just might be what you are looking for. Once your story is ready to be shared, we will work together with sharing your story on social media channels like Facebook and Twitter.

To schedule a meeting with a crowdfunding coach to see if your ready to crowdfund with a coach send an email to

Crowdfunding Goals for Nonprofit startups

Crowdfunding goals for nonprofit startups are different than raising money for a well-established organization. Your unique situation allows for several crowdfunding goals. Raising money is very important for a new organization, however, it’s only one of the important crowdfunding goals for a startup.

Crowdfunding as a start-up nonprofit is a great way to raise awareness in your online community

Crowdfunding as a start-up nonprofit is a great way to raise awareness in your online community. Crowdfunding gives a storyline for people to follow. For instance, let’s say that your nonprofit helps battered women. The subject of domestic violence may be a well-known subject. However, as a subject, it sits at an emotional distance from the average potential donor. When a nonprofit puts a face to the case, the need becomes instantly animated. Potential donors now hear emotional testimony from a victim that lives in close proximity.

Creating engaging content with tips as you post the campaign page educates community members on how they can take a proactive role in helping others with the same issues. In this specific example, the charity can educate the public on how to detect signs of domestic abuse while raising funds online.

Promoting your campaign on your and Twitter pages are a fantastic way to start building your organization’s name recognition

Promoting your campaign on your and Twitter pages are a fantastic way to start building your organization’s name recognition. Many potential donors may be skeptical when new hearing about your initiative. They may question the need and claim that there are already other nonprofits doing what you are doing. Launching a focused campaign for a specific case immediately gives answers to these critics.

There is another crowdfunding campaign advantage as a startup. Bringing awareness to the problem gives an opportunity for new people to volunteer for your cause. It could very well be that your cause resonates deeply with certain people in your online neighborhood. Besides making a donation but may be willing to dedicate time to assist you with your efforts.

As you move forward with your campaign make sure to set mini-goals with feasible milestones.

As you move forward with your campaign make sure to set mini-goals with feasible milestones. Make sure that every day you do, you complete your tasks so that progress is always moving forward. Remember as a team leader you should not judge yourself on the outcomes but whether or not you did the work needed to the best of your abilities.

If your charity is considering launching a crowdfunding campaign please feel free to contact us. Email us at We look forward to sharing with you tips on how your charity can run a successful online fundraiser.