Rolling! How do you make a short video for your crowdfunding campaign on UHelp.com? Contrary to what you may think, you do not need expensive equipment or editing software. It can be a simple video of you in front of the camera talking about what you do and why you are trying to raise money. If, however, you’d like to do a voice-over, you will need editing software like Adobe Premier or iMovie.
So, what to do first? Outline your video! If you are planning on making cuts in the video, create a storyboard with drawings of the frame. For instance, if you cut from yourself to a frame of your organization’s building, draw the video frame of that building to that best of your ability. Storyboards are not a drawing contest so don’t feel intimidated. While you are storyboarding, think of a loose script.
Once you have storyboarded your video, write a detailed script. Unless you are a great off-the-cuff speaker, don’t give yourself room to go off-script. Have a strong idea about the message you want to convey and how you want to give it. For nonprofits, the first video is a great place to inform the viewer of your organization’s mission, vision, or goals.
Now, shoot your portion of the video and/or gather footage of your organization, events, and pictures that exemplify your organization. This is easier said than done. If you are just shooting one shot of yourself, choose a well-lit area with a clean and crisp background to portray professionalism. At a desk in an office with a great natural-light source is a good location. Or, outside under the shade of a tree is another great location. The point is to be front-lit and not back-lit. If you’re shooting outside, account for ambient noise and use a microphone.
If you want a video that cuts to other frames with a voice-over, sit down to edit the video. You might be a nonprofit organization that works to bring art into the lives of under-privileged children. If so, show children making artwork. Over the shoulder-shots and panoramic shots are great. Invest in a tripod, too. It’ll give your video a more professional presentation. Remember to always light your subject.
A good video will ask for contributions to your UHelp campaign and clearly address an audience, explaining where contributions will go; the function of the organization, nonprofit, business or individual pursuits; and how the money will help. We suggest 30 seconds to not more than 2 minutes.
Here is a sample video explaining the operations of an organization. We suggest to include a call to action for donations, as well.
About the Author: Sabeen has a Masters in Public Health and currently writes for GrantsWE.fund and its affiliated websites.