Crowdfunding is all about inspiring many people to donate relatively small amounts of capital to fund your venture – whether it be for a new business or an invention, for a nonprofit, or help for a family in need.
How do you get the word out to the people you wish to attract? Social media engagement is a must for your campaign to succeed.
To be truly engaging, you need more than to post your campaign to Facebook, Twitter, Instagram, and LinkedIn, it's important to manage and plan your social media posts with the help of a calendar.
Barry Feldman of Feldman Creative wrote an insightful article on social media engagement through an easy to remember mnemonic device – the 5 vowels – an AEIOU list.
A – Ask questions
E – Invoke Expression
I – Provide Incentives
O – Make Offers
U – Deliver Utility
These social media engagement strategies are not just for crowdfunding. They will help nonprofits and for-profits to build their businesses, increase followers and create buzz about what they're doing. Anyone and everyone can use these methods to boost sales or increase donations.
One Facebook group, Nonprofits for the 31st Century, has regular engagement posts asking for people to post "6 Word Stories," in answer to their questions such as: "Tell us a 6 WORD STORY about the last place you personally volunteered your time or talents," or "Tell us the 6 word story of your crowdfunding campaign."
Getting people to rack their brains and test their creativity by coming up with responses that make people laugh, smile, respond or just take notice, is a brilliant way to engage people who are constantly bombarded with images and content.
Social media engagement is essential for crowdfunding campaign success. In addition to the usual suggestions of contacting everyone you know, having the three circles of contacts, sending emails to all your email contacts and posting your request to social media platforms, be clear about what, how, and when to post.
The story you tell is important. Use pictures that evoke emotions as well as videos. Videos are the best tool to tell your story, if you're able to produce them. They don't have to be elaborate, complicated or expensive, just tell your story in front of the camera with images, or have a number of people involved in your project all speak with clips of each.
About the Author: The author is a staff writer for YouHelp.com