YouHelp wants you to succeed in your crowdfunding campaign. Here are 5 important tips to ensure campaign success.
Crowdfunding is about being a part of something bigger than yourself. It's about being involved in your community or with exciting new projects that you wouldn't have the opportunity to accomplish on your own. In the past, only big entrepreneurs and philanthropists would be approached about opportunities available to the general public via the internet, whether it was a play or a movie, investing in a new company or building a new community center or funding a season of the orchestra.
1. Pick YouHelp
Why should you choose YouHelp when there are so many crowdfunding platforms available? YouHelp has probably the best customer service available with 30 days of support from a crowdfunding mentor who will check on your progress and encourage you to reach out to your "crowd" through email, chats and your social media to friends and followers.
YouHelp is a free platform and you will receive all the funds raised (minus the credit card processing fee) as opposed to on some other crowdfunding platforms which only pay if you reach your fundraising goal. Other platforms might allow you to get the money, raised if you've only raised part of your goal, but they charge a higher percentage – up to 9% of the total.
You can choose if you are going to give gifts and incentives to funders. You can raise money for a nonprofit, emergency, disaster, individual needs, startup, business or invention.
2. Get their attention and keep it
You do this by having a catchy title, a great pitch and telling a compelling story. Your need for the funds should touch people's hearts, moving them in some way.
For someone to make a contribution, they need to:
- feel "your" pain
- feel the pain and needs of the community you represent
- catch your excitement about the possibilities you're presenting
- feel their contribution will solve a problem
- feel their contribution will make the world a better place
- feel empathy with your cause.
In addition, it's also important to engage their rational mind. The rational brain addresses the "What?" you're doing versus the emotional brain, which addresses the ""Why?"
To engage both the emotional and rational (right and left brain), you need to:
- tell the story of your project or company
- tell the story of your customer
- describe who your project truly impacts (or will impact)
After you write an initial short description which will appear on the project card write your full description/pitch text. Tell more of the story here, but remember to always ask for contributions and explain why they are needed, in the first paragraph. This could be a story about yourself, your organization, or a customer or patron. It should portray the necessity of you or your organization in the community. Furthermore, this is where to explain to potential donors, why they should donate to YOU. As a nonprofit or small business, you should include words from your mission statement and tagline. If you’re an individual, close your pitch text with a quote from a notable (and politically correct) personality.
Please note, videos often double success rates for crowdfunding, especially "rewards campaigns."
3. Incentivize your campaign
We encourage offering perks to donors. These could be anything from personally written thank you notes to complimentary items like t-shirts or coffee mugs. Think of perks that tie into why you’re raising dollars. If for instance, you are an organization benefiting the education of children, perhaps, a hand-made piece of art or a thank you note from the children. Some donors consider perks before donating. They ask themselves, would they be able to get that perk on their own?
4. Engage your Supporters
As we mentioned earlier, it is important to keep your closest friends and family in the know about your crowdfunding efforts. Many crowdfunding campaigns fail to engage their First Circle of Success, which leads them to fail. MAKE SURE you have a strong group of friends and family willing to put in the first few dollars for your crowdfunding campaign. This will get the ball rolling. You can engage your supporters by having conversations with them, texting them, or emailing them.
5. Plan your Marketing and Outreach
A successful campaign is usually one in which multiple people are promoting the campaign through phone calls, emails, and social media. Don’t try to do this with strangers. YouHelp allows you to invite people to join your team and have them feel a part of the campaign.
Organizations gain contributions through social media followers or previous donors. If you are a nonprofit and have an email list of previous donors, that is a perfect list to work from to ask for donations to your crowdfunding campaign. Use our 30-day chart created for a team of members promoting their crowdfunding campaign. When you're raising money it sometimes helps to view some localized successful crowdfunding campaigns.
When crowdfunding, the name of the game is consistency. Consistently be reaching out to your first, second, and third circles of success as mentioned in a recent article: The Three Circles of Fundraising and Crowdfunding Success to gain traction and attract donors. Stay actively involved in publicizing the campaign and communicating with your supporters and always remember to show your gratitude.
Organizations and businesses in need of funding can start a free campaign on YouHelp today, or contact our crowdfunding mentor: 888-240-1494.
About the Author: The author is a staff writer for YouHelp.com