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So you started a fundraising campaign and finally started receiving donations? Congratulations! Now, you’re probably wondering how to make sure you continue receiving donations. You may have a few donations under your belt, but how do you ensure that donors keep donating to you in the future or that they tell their friends about your fundraiser? An important way to do this is to make your donors feel special. You want them to know you appreciate their help and are excited about their contribution to your cause.
There are many ways you can express appreciation to your donors. Today, YouHelp will be discussing five of these ways. Whatever you choose to do, as long as you speak from the heart and show these donors that you truly appreciate them, donors will feel like they are part of your cause. Not only will this help you build donor relations for the future, but it is also the right thing to do.
Also, remember to collect their information and make sure they are staying up to date on the good work your organization is accomplishing.
1. Write Thank You Letters
One of the best ways to show your donors that you are grateful for them is to send them handwritten, thank you cards. This adds a personal touch and shows them that you truly appreciate them. Make the note personal to that specific donor.
Your donors don’t want to feel like just a name or a number. Make your thank you letter as authentic as you can by not sending basic or run-of-the-mill messages.
2. Show Appreciation Online
In the digital age, showing your appreciation online can be a great way to thank your donors. You could feature the donor on your website for a period of time or make a post on your social media shouting them out for their donation.
If you have a lot of donors and want something more low-key, you could even just take advantage of online messengers, like Facebook Messenger, and send them an individual thank you message.
3. Offer Matching Gifts
Matching donations is a wonderful way to increase your donations. Donors are more likely to donate if they know their donation will make a larger impact. You could also consider sharing that your organization is matching gifts in social media posts, a short video, or on your website.
4. Celebrate Milestones
Celebrating fundraising milestones is a great way to express appreciation to your donors. Consider being clear about your fundraising goals and celebrate each increment towards your goal. Additionally, consider being transparent about what each increment will accomplish. For example, maybe 25% of your goal will feed homeless individuals, but 100% will allow you to house them.
Try to change your language to give the credit to your donors instead of your nonprofit. For example, instead of saying “Our organization helped 1,000 children,” you could say, “Your donation helped 1,000 children.” Giving them credit is a powerful way to strengthen your relationship.
5. Give Them a Phone Call
Another way you can express appreciation to your donors is by giving them a phone call. This also adds a personal touch and will show them you care. It doesn’t have to be a long phone call. Just make sure you thank them for their donation and tell them exactly how their donation will have an impact on your cause.
You can organize a phone-a-thon, where team members and volunteers make phone calls. This can be a regular event that you organize weekly or monthly.