When Show Must Go, Crowdfunding Provides Financial Backing For Young Filmmakers

A group of young filmmakers just out of college aren’t about to pass time waiting tables or taking on other food service jobs assuming their big break will fall into their laps. Instead, they’ve begun working in New York City on a movie called “Magnetic Deviation,” and they are banking on crowdfunding to raise enough cash to cover the cost of producing the short film.

After watching previous attempts to release a movie fall short because of funding issues, Daniel Kirby, a writer/actor, is excited to be working on “Magnetic Deviation.” Filmed in Crown Heights, the movie is about two friends facing their last days of employment at a warehouse.

Libby Hikind, founder and CEO of the crowdfunding website YouHelp.com, said filmmakers face the same obstacles as small business owners and start-up nonprofits looking to get started with limited funds. The good news is that crowdfunding on YouHelp provides a free way to raise money for the arts, entrepreneurs, nonprofits and small businesses across all industries.

Crowdfunding pitches are very much like applying for a grant or business loan. Reasons for producing the movie, rather than what it is about, should be conveyed to an online audience that would most likely want the film to be successful. If the objective resonates, donors and, perhaps, foundations will pledge small amounts of money that will add up to a lot of money. “Veronica Mars” raised more than $5.7 million dollars from 91.5K backers and remains one of the most successful crowdfunded films to date.

Before filmmakers launch their crowdfunding campaigns, Hikind encourages them to read the fine print. Crowdfunding websites including Kickstarter (5% fee) and Indiegogo (5% fee) charge campaign fees. And, if a project does not reach or exceed its funding goal, the campaign does not receive any money.

Unlike Kickstarter and Indiegogo, with YouHelp (0% fees) you get immediate access to your funds no matter if you meet or exceed your goal The money your campaign raises is immediately deposited into the campaigns account.

In the process of gaining financial backing, crowdfunding campaigns can also serve as a stage for filmmakers to preview their movies to fans, and offer incentives including tickets to the premiere and names in credits, t-shirts, and DVDs to reward contributors.

Sarah Boneysteele, the producer of “Magnetic Deviation,” said the movie’s marketing team has distributed blu-rays of the film and signed posters and scripts. Crowdfunding also allows donors to feel like they're a part of the project. Boneysteele said she is already hearing a buzz about the movie beyond friends and family.

YouHelp.com offers the best in crowdfunding capabilities to nonprofits, businesses, artists, entrepreneurs, inventors, and people in need who want to raise money for their cause. The process is simple: set your fundraising goal, and write a compelling ask for money, upload the campaign image and launch. If your campaign is worthwhile and you do the work to share out your campaign to a wide crowd of people who will care about your cause through social media, email marketing, WhatsApp, press releases and text messages people will contribute.

About the Author: Staff Writer for YouHelp

Crowdfunding Advice: Simple Tips For Raising Money On YouHelp.com

If you’ve got a big idea that is short on money, crowdfunding is an attractive option for putting your plans into motion. Managing a successful crowdfunding campaign isn’t rocket science. The key to successful crowdfunding is to expand on these simple tips for raising money that other campaigns have employed to create strategies that are simple, yet, unique to your cause.   

Define a goal

Now that you’ve chosen crowdfunding to raise money, the first step is to define a fundraising goal. In other words, a clear and concise statement that expresses why donors should be compelled to contribute to your cause.

Set a deadline

Deadlines enable you and donors to chart the progress of a fundraising campaign and ensure that you will follow through on promised objectives. Establishing a set time to reach a certain amount of money also creates a sense of urgency for donors to give now, rather than later.

Identify a crowdfunding platform

Unlike other crowdfunding platforms, YouHelp.com is free. The popular website pushes ideas into motion by offering the best in crowdfunding capabilities to individuals and forward-thinking organizations that want to connect their campaigns to the public.

With a couple of keystrokes and a click of the mouse, anyone who chooses to launch a free crowdfunding campaign on YouHelp can connect to We-Pay, a payment processing platform, and receive donations instantly. This way, YouHelp customers can direct their energies to where they belong – promoting their crowdfunding campaigns.

What’s Your Story? Tell It

Storytelling inspires donors to give. Your message should speak directly to the passions and values of the audience you have targeted to illustrate what you hope to achieve. You can tell your story in text and video, on YouHelp.

Spread the Word

Start with family, friends and colleagues from work. Once a campaign begins to generate some backing, unrelated contributors will step forward to support causes they believe in.

Social media is an effective tool for expanding your donor base. Twitter and Facebook are among the social media channels that should already be firmly established before launching a campaign. Once your campaign has begun on YouHelp.com, organizers should share donations and comments from contributors to inspire potential donors to commit.

Passing your campaign along to local business and media is always a good method for gaining cost-effective recognition or consider holding an event to promote your cause and generate contributions.

Be Grateful

Donations to your cause are just the beginning of a relationship. Show your appreciation and strengthen new connections by sending a personalized thank-you message to your donors.

YouHelp.com is a free crowdfunding website that enables individuals, nonprofit organizations, entrepreneurs and small businesses to increase their opportunities for success by safely showcasing their projects, ventures and ideas to a pool of potential investors and donors throughout the world. The process is simple: create a profile, a fundraising goal, and compelling message that prospects will find worthwhile — and launch. If the idea is deserving, people will pledge their support.

 

About the Author: Staff Writer for YouHelp.com

In Women We Trust: Are Female Business Owners Better at Crowdfunding Than Men?

In women we trust. At least that’s the conclusion of a recent study that found, because females are perceived to be more trustworthy, they are more likely to obtain financial backing by raising money on crowdfunding platforms, than men.

And that’s good news for women who are looking to start a small business, said Michael Johnson, an assistant professor of management in the E.J. Ourso College of Business at Louisiana State University.

“Historically, funding from banks, private equity and venture capital is more likely to go to men because of the perception that business leaders should be masculine,” said Johnson, who conducted the research with Regan Stevenson, assistant professor of management and entrepreneurship, at Indiana University’s Kelley School of Business; and Chaim Letwin, an assistant professor of management and entrepreneurship, at Suffolk University, in Boston.

But, crowdfunding has changed the dynamics of raising capital, according to the study. “A woman’s place is in the … startup! Crowdfunder judgments, implicit bias and the stereotype content model,” which was published in the Journal of Business Venturing.

Johnson said rather than act like men in what is generally perceived as a male-dominated business world, women should act like themselves.

“In this instance, gender bias works in their favor,” he said.

The researchers looked at three years of crowdfunding data from 416 projects and examined the entrepreneurs’ gender, the financial backing received and funding success. To determine the reasons behind their findings, the researchers conducted an experiment with 73 amateur investors in the eastern U.S.

Previous studies have found that female-led firms receive only 1.3 percent of venture capital financing. When private funding is accepted in a startup, women are often asked to give up a higher portion of ownership in the venture. But, because crowdfunding typically signals the early stages of a project, trust becomes a more significant factor for attracting potential investors.

Libby Hikind, founder and CEO of the free crowdfunding website YouHelp.com, said crowdfunding levels the playing field for women and improves their chances for starting a small business. Research has also shown that crowdfunding, which raises smaller amounts of money from large numbers of people, is generally kind to women-backed campaigns.

In a PriceCoopers study last year, women-led crowdfunding campaigns were found to be 32 percent more successful than their male-led counterparts. And the average pledge amount to women-fronted campaigns ($87) is 5 percent higher than contributions to those by men. However, men still raised the lion’s share of financing, primarily because more males use crowdfunding platforms and set bigger targets. Of the 63 campaigns that raised more than $1 million in the past two years, according to the PriceCoopers report, only 11 percent were led by women.

YouHelp.com offers the best in crowdfunding capabilities to forward-thinking men and women who are looking for funds to start a small business as well as nonprofit organizations, groups and individuals who want to connect their causes to the public. The process is simple: create a profile, a fundraising goal, and compelling message that prospects will find worthwhile — and launch. If the idea is deserving, and you do the sharing-out of your campaign work, people will pledge their support.

About the Author: Staff Writer for YouHelp.com