Crowdfunding Guidelines

Fundraising of any kind, is work – but seeing your idea come to fruition makes it all worthwhile.  To raise money, you need to reach out to possible contributors and create excitement and stimulate interest in your project.

UHelp, the crowdfunding website, has designed a unique 30-day plan to increase public awareness and interest in your project.

It’s important to accurately gauge your fundraising goal.  If it is too high, unrealistic, or does not match the need described people will contribute elsewhere.  If you are planning a stimulus package of perks, include the cost and shipping (if any) in the amount of money you want to raise.

After posting your UHelp campaign, begin the daily tasks that are part of our 30 days of free marketing.  Are you ready to be truly engaged for thirty days after the campaign is approved?  If not, let us know and we will take down your started project.

If yes, then start posting the most engaging campaign ever.  To sell your project, tell your back story.  Where did you start and how have you ended up where you are?  What are you hoping to raise funds for?  Detail where contributions will go.

A Short Video for Crowdfunding

Rolling! How do you make a short video for your crowdfunding campaign on Contrary to what you may think, you do not need expensive equipment or editing software. It can be a simple video of you in front of the camera talking about what you do and why you are trying to raise money. If, however, you’d like to do a voice-over, you will need editing software like Adobe Premier or iMovie.

So, what to do first? Outline your video! If you are planning on making cuts in the video, create a storyboard with drawings of the frame. For instance, if you cut from yourself to a frame of your organization’s building, draw the video frame of that building to that best of your ability. Storyboards are not a drawing contest so don’t feel intimidated. While you are storyboarding, think of a loose script.

Once you have storyboarded your video, write a detailed script. Unless you are a great off-the-cuff speaker, don’t give yourself room to go off-script. Have a strong idea about the message you want to convey and how you want to give it. For nonprofits, the first video is a great place to inform the viewer of your organization’s mission, vision, or goals.

Now, shoot your portion of the video and/or gather footage of your organization, events, and pictures that exemplify your organization. This is easier said than done. If you are just shooting one shot of yourself, choose a well-lit area with a clean and crisp background to portray professionalism. At a desk in an office with a great natural-light source is a good location. Or, outside under the shade of a tree is another great location. The point is to be front-lit and not back-lit. If you’re shooting outside, account for ambient noise and use a microphone.

If you want a video that cuts to other frames with a voice-over, sit down to edit the video. You might be a nonprofit organization that works to bring art into the lives of under-privileged children. If so, show children making artwork. Over the shoulder-shots and panoramic shots are great. Invest in a tripod, too. It’ll give your video a more professional presentation. Remember to always light your subject.  

A good video will ask for contributions to your UHelp campaign and clearly address an audience, explaining where contributions will go; the function of the organization, nonprofit, business or individual pursuits; and how the money will help. We suggest 30 seconds to not more than 2 minutes. 

Here is a sample video explaining the operations of an organization. We suggest to include a call to action for donations, as well.


To start crowdfunding today, create a campaign! 

About the Author: Sabeen has a Masters in Public Health and currently writes for and its affiliated websites.