The Hashtag

Some of you may not know what I mean by “The Hashtag.” The hashtag used to be known as “the number sign” or “the pound sign.” Today, typing it into social media platforms indexes words. This makes it easier for users to find subject matter.  At UHelp, we suggest using hashtags when tweeting. This could help promote your campaign to a wider audience. 

How Do You Use a Hashtag?

July14 was Bastille Day. So, under your Twitter Trends, you would have found #BastilleDay. This meant that a large number of people were assigning their tweets the hashtag. If you were to click on the hashtag, you would see all the tweets that assigned themselves the same way. Hashtags are a tremendous tool. Using them often could help grow followers. Facebook and other social media platforms implement hashtags, too.  

How to Form a Good Hashtag:

Let’s say you’re in the position to create a hashtag. It’s a great way to promote your crowdfunding campaign and a great way to index all your posts on the subject. This way, you can keep track of when you previously posted your campaign or sent reminder posts.

1) Keep it Short

First, the hashtag should be short. We don’t want a lengthy hashtag because their purpose is to abbreviate a cause. For instance, #UHelpCrowdfundingForNonprofitsBusinessesandIndividuals is too long of a hashtag. Something more along the lines of #UHelp or #crowdfunding alone would be better. Think of a hashtag as 1-2 short words.

Microsoft Store

2) Keep it Relevant

Second, the hashtag should be relevant. People may find it hard to understand it if, on a Tuesday, you use the hashtag #FridayFeeling. For instance, if your campaign is about raising money for a technological prototype, a relevant hashtag maybe #technology. Your hashtag must go along with the content of your post or tweet.

3) Make it Actionable

Lastly, and most importantly, make your hashtag actionable. This type of hashtag can turn into a phrase associated with your campaign. An actionable hashtag calls to action for contributors to open their pockets. For example, an actionable hashtag is #GiveTheNameofYourCampaign.

UHelp

So, if you’re sitting down to Facebook, Twitter or Google+, think about what we’ve discussed and then create your very own hashtag for your UHelp crowdfunding campaign. Remember to use it every time you post. We highly advise using the paid options on social media platforms to display your post to targeted audiences beyond your group of friends or connections. On Facebook, this is called boosting a post. On Twitter it is called promoting a tweet. For questions on how to share your campaign on social media, call UHelp at (888) 240-1494. 

UHelp Frequently Asked Questions

Frequently Asked Questions:

We get many phone calls on how to start a crowdfunding campaign on UHelp.com. It is really quite simple  – you follow the prompts on the platform.

Be ready to put some thought into what you want to say. The more compelling your writing, supporting images and videos, the more likely you are to get contributions.

1) How do I start a crowdfunding campaign at UHelp ?

Go to UHelp and click Create a Campaign. This will take you to a page where you put in your contact information like your name and your phone number. Continue to follow the prompts until you are finished. Be sure to have a clear idea about how you will use the funds. Prepare some pictures and/or videos.

Microsoft

When you’ve completed every section to your own satisfaction, hit the “Go live” button. Then, your campaign goes into a “pending state” waiting for a crowdfunding mentor at UHelp to review your project and make it live on the website. The crowdfunding mentor will either notify you that it is LIVE on the website or email/call you with tips for enhancing your project. If you don’t hear from us via telephone or phone within 24 hours, please call us at the office and give us a little nudge: (888) 240-1494.

2) What Do I Do After my Crowdfunding Campaign Goes Live on UHelp?

Now, your real work begins. It’s time to start wracking in those contributions. How do you do that? Call attention to your campaign page at UHelp. The more visitors you get, the more likely you are to get contributions.

A crowdfunding campaign  at UHelp is not something to forget about. You must stay on top of it and promote your project to your closest connections and the public. For questions about crowdfunding, call (888) 240-1494.

About the Author: Staff Writer for UHelp.com

The Third Circle of Crowdfunding Success

The Third Circle of Success: The Global Community

The third circle is the final test for your crowdfunding project. If you have successfully rallied the first two circles of your crowdfunding campaign, then you will be in a great position to move forward in the big arena!

Crowdfunding the global community requires much more time, initiative, and strategy. You will be trying to reach supporters through all digital platforms. The secret to success in this final circle is personalizing your connection with online viewers by efficiently telling a moving story.  Customize your posts, messages, and promotions to convey a passionate crowdfunding project.

How to Maximize the Third Circle

To master the third circle of crowdfunding success you need to strategize your methods for each digital platform. Much of your previous support and traction will now allow you to join new groups and forums. With the help of your friends, family, and community you have already financed part of your crowdfunding project and now you can inspire the global community to contribute to your cause.

You cannot enter this circle empty-handed, without followers. This circle is for the crowdfunding projects that have proved their popularity within their community.

Basic Crowdfunding Etiquette

Do not forget to demonstrate gratitude and humility toward all of your supporters. If someone shares your project with their friends, but does not specifically make a financial contribution, thank them for promoting your project and move forward. While the goal of crowdfunding is to finance your project, the crowdfunding process requires a lot of promotional support to advance toward more donors.

Twitter

This social media platform is extremely important to post updates, news, and campaign information to your followers. More than any other social media platform, Twitter requires consistent maintenance and engagement. Twitter Techniques:  Tweets, Retweets, Follow, Like, Share, Adding Media,

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Facebook

Facebook is a crowdfunding money-maker. Facebook allows you to place ads, boost posts, and network with specific groups.

Upload EMAIL Addresses to Your Social Media Platforms

On Facebook you will find the option for “Friend Requests” and “Find Friends” which will allow you to upload an email list.  This will locate your friends and allow you to add them. Your friends will then get all your project updates to share with the global community. Follow these directions:

  1. Create an excel file of your email list
  2. Make the first line of the excel file “Email Address”
  3. Save it as a CSV file
  4. Log on to your Facebook account
  5. Click “Friend Requests” and then “Find Friends”
  6. On the right side where it says “Add Personal Contacts” click the icon to the far right and log in with whichever platform you prefer
  7. Then click “Find Friends”
  8. This will direct you to a page that tells you how to save your email list as a CSV. You have already done this, so scroll down and upload your list.
  9. Select your contacts and click “Add Friends”
  10. Then, “Send invites” (This is optional)

You will also find options to send your posts to a wider audience, for a fee. On Facebook, it’s called “boosting” a post.

Press Releases

Be bold and brazen! Send a press release to local newspapers and TV stations about your efforts in crowdfunding. Your story might pique the interest of a reporter or editor. With a news story about your project in the media, you could see your campaign blow up.

In Conclusion

Now that you’ve contacted your closest friends and family, all contacts, and reached out to the public at large, you’ve completed the circles of success. Remember to continually post your project and keep yourself (and your campaign) in the minds of others. Talk about it with your friends and family, regularly. Make sure they know how important it is to you. And talk about it with people you meet. You never know when you will spark someone’s interest.

About the Author: Staff Writer writes for UHelp.com.