Nonprofits: who moved our cheese?

Nonprofits: who moved our cheese? Old fundraising methods just arent working these days. Many nonprofits are complaining that they are having such a hard time raising money during this pandemic. I very much agree that the donation amounts have considerably dropped, however, there is a silver lining. Nonprofits are starting to understand the increased potential online fundraising has. Youhelp.com has some encouraging data to help your online fundraising.

According to website techcrunch.com, certain demographics have shown a huge increase in usage. Facebook and Instagram usage during the pandemic has increased by 37 percent. Whatsapp messaging has increased by 40 percent.

Facebook recently shared this eye-popping fresh data

Facebook recently shared this eye-popping fresh data. Total messaging on its platform was up by more than 50% over last month. This would include Facebook Messenger, Instagram, and WhatsApp combined. It also claimed that time across all apps since the crisis had grown 70%, as well, and time in group calls (three or more participants) was up by more than 1,000% during the last month.

According to the website, drift.com first time installations of Zooms mobile app increased by 728 percent.

According to the website, drift.com first time installations of Zoom`s mobile app increased by 728 percent. Zoom also said that it now hosts 81900 firms with more than 10 people.

So we can either sit back and wait until things go back to the way they once were, or we can wipe our tears away and start transitioning into the future. Youhelp.com`s mission is to help nonprofits with this transition. We see a tremendous opportunity for nonprofits to specifically view this time as a springboard for growth. However your nonprofit will need to come to grips with welcoming in change.

For many nonprofits, until now social media was just a bunch of noise in the background

For many nonprofits, until now social media was just a bunch of noise in the background. Throw some cute pictures up and have a secretary find some friends when she is bored. Well, my friends its time to wake up and smell the coffee! Because if you guys don’t hurry up quickly there will be no coffee to smell!

I am sure many of you read the book ”who moved my cheese” by Spencer Johnson

I am sure many of you read the book ”who moved my cheese” by Spencer Johnson.In a very brief summary for those that have not. Two mice were playing and having a field day each day eating delicious cheese. Until one day they finished the cheese. They waited around but no new cheese. Both mice were starving!

One decided to move on and find cheese somewhere else.

One decided to move on and find cheese somewhere else. One said the same way there was cheese here for so many years the cheese will come back. To make a short story even shorter. The one that went looking finally found a much bigger cheese than ever before. While the other mouse stayed where he was until he almost died of hunger. Eventually, the two mice met up once again but under many different conditions. One mouse was stronger and healthier than ever before and the other one needed medical attention.

This pandemic has definitely moved our cheese

rat eating cheese, keeps it in his paws

This pandemic has moved our cheese. One thing for certain is the cheese is now in online fundraising. Now there are a lot of crowdfunding platforms to choose from. The biggest ones are Gofundme.com and kickstarter.com. However, you have to ask yourself will a site as big as gofundme.com see me? Will gofundme.com appreciate my business? Will gofundme.com help my nonprofit transition to new online income?

Great fundraising platforms such as youhelp.com can assist you and will appreciate your business

Great fundraising platforms such as youhelp.com can assist you and will appreciate your business. Youhelp.com will also be more than happy to mentor your organization into the new social media world full of fresh and healthy yummy cheese.

Don’t procrastinate any longer since the quicker you transition to online fundraising the quicker you can grow again.


So go ahead and shoot me over an email and share your troubles with me!

So go ahead and shoot me over an email and share your troubles with me! We are hear to listen be empathetic to your situation and get you back on the right track again.

Our email address is support@youhelp.com. Waiting to hear from you, my nonprofit friends!

Time for Nonprofits to Reunite with Lapsed Donors.

Time for Nonprofits to go back to forgotten Donors. Tough times mean tough measures. Now is the time that we have to fight twice as hard to stay alive. The glory days of welcoming in a booming entrepreneur and showering him with praise for his 6 figure gift are on hold. No one knows for exactly how long. So let’s roll up our sleeves and get to work.

Its time for nonprofits to open up the archives of past donors.

Its time for nonprofits to open up the archives of past donors. I know what you are going to say ”waste of the time these guys stopped giving years ago”.You have no choice but to lay it on hard for all previous donors. You have to sincerely apologize for missing their children’s weddings or any other important occasion.

Here is a hot tip from youhelp.com on how to reunite again.

Here is a hot tip from youhelp.com on how to reunite again. Go and find some old pictures of your old donors at one of your fundraising events. Scan the pictures and Post them on your organization’s Facebook page.

Next tag all the people in the pictures and comment in a positive fashion about each and every person in the picture

Next tag all the people in the pictures and comment in a positive fashion about each and every person in the picture. For example, let’s say that you had an honorary dinner with a few key donors and a famous celebrity. Post a picture of the event and share out on all your social media channels. The picture will make its rounds and suddenly people will be coming over to your ancient big donor with comments like ”Hey Mike I never knew you were honored together with Michael Jackson”!

You are looking to reignite old flames

You are looking to reignite old flames. Posting pictures of your past relationships creates a certain nostalgia. It is extremely heartwarming for a donor when he sees sincere appreciation for past gifts.

Facebook can also help you find old alumni or past volunteers

Facebook can also help you find old alumni or past volunteers. Youhelp.com suggests that you reconnect with a poke or a comment on their Facebook page.

Reunite with old friends through Facebook



Because of the pandemic, you are likely to stumble upon donors that might be struggling financially.

Because of the pandemic, you are likely to stumble upon donors that might be struggling financially. Show concern and compassion for their situation. Do your best to fight off the short term thinking and concentrate on the long term relationship. Showing that you are sincere about your relationship will one day bring you much better fruits.


Click here for a link of a great article that will help nonprofits reunite with their lapsed donors.

If you are a nonprofit and would like a free consultation on how you can transition to online funding. Simply send us an email to support@youhelp.com


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